Urban Minerals GoFundMe Campaign!

by Sarah Devika Sumnauth

So today I'm launching something quite exciting - Urban Minerals very own GoFundMe campaign.

You see, for the last few years, we've grown as a company so much, with more customers, a larger audience, greater exposure and more fun events under our belt. All of this has resulted in so many people loving Urban Minerals signature product - the Loose Mineral Foundation and converted more and more lovely ladies to amazing natural mineral makeup!

It's been one heck of an exciting ride, and something I ultimately would never trade for anything!

Meeting Miss J Alexander at the 2016 Celebrity Connected Gifting Suite for the Academy Awards!

Meeting Miss J Alexander at the 2016 Celebrity Connected Gifting Suite for the Academy Awards!

Becoming an entrepreneur has catapulted me to a personal level of excellence that I really don't think could have been done any other way.

And now, as Urban Minerals comes into her 4th year on this years Summer Solstice, I have expansion on the brain! So many people have asked me "what's next?!" in anticipation of more awesome quality products and you betcha, that I want to respond with the truth, "oh SO much more!"

It's always been my wish to create from the heart, good and natural products that help women feel beautiful. Realistically, to do this, you need good cash flow, strategy, precision, passion and commitment to the process. I have all of that going for me, but I need some help with the cash flow.

That's why today I'm launching Urban Minerals very own GoFundMe campaign! It is a fund I've set up to help support the expansion of the line, so that I can manufacture a brand new mineral bronzer, a liquid foundation and mineral blushes and highlighters!

These products it feels like, have been on the tip of my tongue. They want to be released to the public just as much as I want to release them, and plans to create them have already begun.

I just need your help to finish the process.

So please, have a look at Urban Minerals GoFundMe campaign and if you're so inclined, please consider donating to help me create some truly awesome vegan, cruelty-free, natural and organic products!


I appreciate your love and support so, so much and am grateful for this opportunity to expand my dreams!

With so much love!

Sarah Devika Founder & CEO Urban Minerals

A One of a Kind Thank You!

by Sarah Devika Sumnauth

Hey there friend! So the One of a Kind show wrapped last night, Sunday April 2nd, after 5 full days of 10-9pm, and one 10-11pm, phew! And by all accounts, it was an amazing success! Urban Minerals rocked the show, and we had a line up in front of our booth at some points with truly lovely ladies waiting to get colour matched by our dynamic duo and their hands on these minerals!

I wanted to write to you today to send a heart felt THANK YOU to everyone that came out, supported us, made this dream a possibility and encouraged this next step of our growth.

Often times I find myself in these phases of intense growth. Being an entrepreneur asks you to step up to the plate and decide how you want your business to run, your vibe to be felt and your day to go. And all of those things needed to come together harmoniously and be on point - or come correct as we like to say around these parts - for this show!

And did we come correct!

But this email is not for boasting. It's for saying thank you for showing up. Thank you for feeling that harmonious call and for visiting us in the Rising Stars section. For openly showing your interest in something unproven, something you've never seen before. For listening. For asking the right questions. For being a gorgeous model in our demo hot seat. And for investing in a brand that aligns with your moral, ethical, environmental and social compass.

My heart is full and I know why. Because when women come together, we are a force for positive change and growth and we here at Urban Minerals are SO pleased we got to meet you!

So thank you. I mean that from the bottom of my heart ❤️

I'd like to take this moment now to send a special thank you to Matty Craig, Mike Fisher & Mishka Nizar. Thank you Matty & Mike for building this beautiful booth and helping us to create a perfect experience for our special customers, they thoroughly enjoyed it! And thank you Mishka for being my right hand lady and partner, for always bringing that sparkling and bubbly personality with you and for working your tail off to make this the success that it was. I couldn't do it without you guys!

With a one of a kind LOVE,

Sarah Devika Founder & CEO