Urban Minerals Ain't no April's Fool!

by Sarah Devika Sumnauth


After a winter of unparalleled Polar Vortex, sub-zero, frigidness here in Toronto, one can't help but feel extremely happy to find it's SPRING!

With the Vernal Equinox balancing out the day and night and our collective movement towards longer days, there is literally so much to celebrate!  Urban Minerals has in particular been really stretching her new muscles in the art of creating and you are the first to hear about it right now!  

It's been busy around these parts and so first and foremost I need to take a quick minute to send out a huge thank you for your support during Urban Minerals very first sale, Fresh For Spring!  It was a total success!  Hard work + passion & a whole lotta commitment to the end goal helped make this first expansion a real success in my books.  So with a heart full of gratitude, thank you!

Also, through my work with Urban Minerals, I've been hand selected by Joint Development Consultants to speak at the Centre for Social Innovation here in Toronto!  If you're in the hood and want to hear the first hand account of my startup journey, please come out April 25th! (Click the pic for FREE tickets!)

And so now, with what I can only describe as unmitigated badassery, I present to you Beausaphine, the hilarious voice of a WasteofHeels.com in her very first video review!  Today we get to see what she likes about Urban Minerals Loose Mineral Foundation inReal Vitality and her first hand account of what its like to be a ginger.  Not one to be missed.  This girl is hilarious and honest, a combination I can't resist. 

So don't be an (April's) Fool - click play!

With nothin' but spring time love,


Sarah Devika
Urban Minerals Founder & CEO