Have a look at what we've been up to, there's so much more to come!


"As a green beauty lover, I was super excited to see their product {At the 2017 One of a Kind Spring Show} and it definitely doesn’t disappoint. These mineral foundations blend seamlessly into the skin and have amazing ingredients to soothe any irritations...Mineral foundation is also great because it doesn’t clog your pores, and these are all made of local ingredients. The owner, Sarah, is all about positivity and uplifting women, which is great to see!"

"As a green beauty lover, I was super excited to see their product {At the 2017 One of a Kind Spring Show} and it definitely doesn’t disappoint. These mineral foundations blend seamlessly into the skin and have amazing ingredients to soothe any irritations...Mineral foundation is also great because it doesn’t clog your pores, and these are all made of local ingredients. The owner, Sarah, is all about positivity and uplifting women, which is great to see!"

A day in the life of a celeb! Check out our own bonnie Zavala at the #CelebrityConnected #Oscar gifting event this past...

Posted by The LA Fashion on Tuesday, 1 March 2016
"Urban Minerals combines a unique philosophy and fantastic ingredients to create a foundation that has quickly become top tier on my vanity...I found my match in Missus Multicultural, a neutral shade with both cool and yellow undertones.  (Don't ask me how that works, but it does!)  The foundation blends effortlessly and offers a beautiful, buildable coverage.  One layer gives a light, soft-focus finish, while two or three layers creates a more medium-to-full coverage.  The foundation also works well for spot concealing, should you have any areas that need a little extra coverage."

"Urban Minerals combines a unique philosophy and fantastic ingredients to create a foundation that has quickly become top tier on my vanity...I found my match in Missus Multicultural, a neutral shade with both cool and yellow undertones.  (Don't ask me how that works, but it does!)  The foundation blends effortlessly and offers a beautiful, buildable coverage.  One layer gives a light, soft-focus finish, while two or three layers creates a more medium-to-full coverage.  The foundation also works well for spot concealing, should you have any areas that need a little extra coverage."

"With my remaining rosy rosacea skin (slowly getting much better since giving up grains & moisturising), Universal Harmony gave me great coverage but not to the point of blocking my pores. I felt like my skin could breathe and on the very, very rare occasion I may forget to remove make-up this would not be a major problem. Would I choose Urban Minerals over other brands? Yes I would. The coverage was far better than other brands I have tried and far lighter too. No cakiness even on freshly moisturised or oily skin." 

"With my remaining rosy rosacea skin (slowly getting much better since giving up grains & moisturising), Universal Harmony gave me great coverage but not to the point of blocking my pores. I felt like my skin could breathe and on the very, very rare occasion I may forget to remove make-up this would not be a major problem.

Would I choose Urban Minerals over other brands?
Yes I would. The coverage was far better than other brands I have tried and far lighter too. No cakiness even on freshly moisturised or oily skin." 

“A good loose mineral powder should be an essential in your kit because it finishes so silky and feels like you hugged your skin with a fluffy kitten. That’s what my face feels like right now with this product. Fluffy kitten. ”

“A good loose mineral powder should be an essential in your kit because it finishes so silky and feels like you hugged your skin with a fluffy kitten. That’s what my face feels like right now with this product. Fluffy kitten. ”

Here's a look into Urban Minerals Launch party! We officially kicked off on the Summer Solstice, June 21st, 2013! 

Music: Beta Love - Ra Ra Riot

"Urban Minerals creates loose mineral foundations in a range of beautiful shades that accommodate all skin tones. Not only do the foundations provide buildable, natural coverage, but founder Sarah infuses each batch with harmonizing Reiki and therapeutic, locally-sourced ingredients. Organic chamomile, calendula and aloe vera are only a few of the skin-nurturing components you’ll find in this one-of-a-kind face powder."    

"Urban Minerals creates loose mineral foundations in a range of beautiful shades that accommodate all skin tones. Not only do the foundations provide buildable, natural coverage, but founder Sarah infuses each batch with harmonizing Reiki and therapeutic, locally-sourced ingredients. Organic chamomile, calendula and aloe vera are only a few of the skin-nurturing components you’ll find in this one-of-a-kind face powder."

 

 

Found: Makeup that won’t make you break out Keeping your skin blemish-free just got a whole lot easier.  By Vanessa Grant

Found: Makeup that won’t make you break out

Keeping your skin blemish-free just got a whole lot easier. 

By Vanessa Grant

"In this photo... I am wearing "Keeping It Classy" loose foundation alone (no face powder) on a sunny day or more with the sunlight shining directly on my face :). The foundation has a way of blending so flawlessly into your skin.  It makes my face light up, it is super smooth, rich and of great quality." - The Fashion Stir Fry

"In this photo... I am wearing "Keeping It Classy" loose foundation alone (no face powder) on a sunny day or more with the sunlight shining directly on my face :).

The foundation has a way of blending so flawlessly into your skin.  It makes my face light up, it is super smooth, rich and of great quality." - The Fashion Stir Fry

"I tried out my new Urban Minerals powder today. (In my urban jungle.)  CEO Sarah Devika picked the shade out for me herself: Mellow Yellow. I told her the current loose powder I use whitens my face. Which I’m pretty sure is not what I want.  Why’s it different?  Handmade.  Organic.  Locally sourced (in Canada).  Reiki infused.  It’s kind of incredible how many shades there are. 30. But why shouldn’t there be? Everyone’s skin tone is different!"

"I tried out my new Urban Minerals powder today. (In my urban jungle.)  CEO Sarah Devika picked the shade out for me herself: Mellow Yellow. I told her the current loose powder I use whitens my face. Which I’m pretty sure is not what I want. 

Why’s it different?  Handmade.  Organic.  Locally sourced (in Canada).  Reiki infused.  It’s kind of incredible how many shades there are. 30. But why shouldn’t there be? Everyone’s skin tone is different!"

“I met Sarah the creator of Urban Minerals, and immediately fell in love with the line and all that it stands for. It uses natural (uses both natural and organic ingredients), locally sourced, and sustainable mineral makeup line inspired by the beautiful multicultural skin tones represented in Toronto.”

“I met Sarah the creator of Urban Minerals, and immediately fell in love with the line and all that it stands for. It uses natural (uses both natural and organic ingredients), locally sourced, and sustainable mineral makeup line inspired by the beautiful multicultural skin tones represented in Toronto.”