Good Design, Naturally

by Sarah Devika Sumnauth


So many of the conversations I’m having these days have to do with how branding connects with the viewer. As much as people scoff at marketing, it truly shows its power in the simplicity of consumers choice. Add to that mix natural products where organic is a term thrown around fairly often and things start to get really interesting.

As a Virgo (astrologically speaking) I’m always drawn to the fine details. I can break any green product down into its ingredient components and work backwards to understand how it will work for your body but design finesse and brand clarity are something so new and exciting to me that seeing things through this new lens is still exhilirating. It’s for this very reason that I’m beginning to love the branding and design aspects of creating a business from the ground up. You can share pretty much anything you want with your customer and its dealers choice as to what that is, ethically and environmentally speaking naturally.

Psychologically, we’re all looking for the best that we can get. So when two products that contain both natural and organic ingredients are side by side, with the same price point, how do you choose? What breaks the tie?

You can dissect the ingredients to cater to your specific needs but with the average consumer, presentation becomes everything. In spite of it being totally superficial, nothing makes a sale quite as succinctly as great packaging and intuitive design. That is why I as a Virgo am also making sure that my design pleases myself and also my target demographic of women. I want it to not only look good but also feel good. It has to reach out to a person and by virtue of the design make them trust what I have to offer. A tall order but one that I’m in the works to produce right now, as you read these words. Kinda groovy right?

Anyways I’m off to do some research on font types and the like. The fact remains that I want to sell a product that is as beautiful in its design and packaging as it is environmentally sound. Again a tall order, but what would life be without a little challenge?

As always I hope you’re reaching for your dreams and working it out as best as you can. As my fave business guru Marie Forleo always says, “everything is figure-out-able.” You can do it!

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