Fair. Olive. Tan. Yellow Undertone.
Comes in a 30 gram recyclable jar with a lock sifter to keep makeup clean and air tight.
Urban Heart is our Loose Mineral Foundation best for those who have a lighter tan skin tone and light features. The women who can wear it will generally have warm golden tones to their skin. It's funny, this particular shade was made for a lovely friend of ours of Tanzanian and Ugandan heritage with roots in India, but as you can see from our beautiful model, the shade speaks to so many beautiful people, regardless of ethnicity or geography! That means really only one thing to us here - that along with your natural lighter complexion, you must be a sun lover too! We're all one!
Can you dig it? Than give us some love and go for Urban Heart!
Serecite, Zinc Oxide, Boron Nitride, Titanium Dioxide, Silica, Urtica Dioica (Nettle Root) extract, Hippophae Rhamnoides (Sea Buckthorn) extract, Salix Alba (White Willow Bark) extract, Organic Aloe Barbadensis (Aloe Vera) extract, Organic Althaea Officinalis (Marshmallow) Root Powder, Organic Matricaria recutita (Chamomile) extract, Organic Calendula Officinalis (Calendula) extract, Rosmarinus Officinalis (Rosemary) Leaf Extract (CO2)
Our secret ingredient? Founder Sarah Devika is a Level II Reiki Practitioner and channels Reiki Energy - Universal Life Force energy, into every batch of our signature #LMF!
Growing up I always felt called to help our planet in some way. With a business degree and love for fashion, I launched Chic Made Consciously (CMC), a social enterprise working to promote social and environmental responsibility through fashion. So in love with immersing with culture, I travelled to Bali, Indonesia and met artisans who were upcyling tires from landfill and transforming them into intricately handcrafted accessories. I felt called to be working with them and decided to begin distributing their sustainable fashion accessories where I call home - Toronto.
Starting this journey has taught so much about the value and importance of handmade products, of supporting local artisans and knowing that how we purchase does affect the world around us. As I started to learn more about the impact of fashion, I eagerly wanted to make change!
Along with CMC, I now teach workshops on behalf of Fashion Takes Action (Canada’s leading non profit dedicated to sustainable fashion) educating youth on the social and environmental impact of the industry.
It can definitely sometimes be overwhelming to think of the big picture issues – but I feel blessed to be on this path, knowing that even just one person can really influence and inspire change. My journey thus far proves that anything is possible, especially when you follow your heart! This learning has helped shape me for the better and encourages me to make sound decisions each and every day ☺
Find out more about Chic Made Consciously and check out our latest SACRED MUSE collection designed by me!